lost a member to a competitor: what we learned
Losing a Member to a Competitor: What did We Learn? It's never a fun conversation when someone terminates their membership at Peak City Gym. Typically it's because circumstances have majorly changed... Moving, loss of employment, taking care of a loved one financially and/or physically, etc. But this was different. To their credit, they were very transparent about why they were leaving us for a competitor ... A few weeks prior they had attended the other gym with a family member as part of a promotion -- similar to ones we and many other gyms often run. As part of that promotion... Guests were entered into a raffle for a free membership for 3 months. OF COURSE our member would win a free membership to this other gym. How are we supposed to compete with a free membership AND the chance to workout with the family member -- something they both really wanted?? Truly believing fitness is a family activ...